At the turn of a windy street-style path on Enoggera Terrace, Paddington, is a beautiful little store. With furnished wooden doors. And an electric blue header-board. A header-board that reads Bowerbird Collections.
It was a Saturday afternoon when I first visited wondered up this path, to the tune of my Google Maps voice. Where was I going? The launch of Ellie and Peta Sweatman’s anticipated Dusk Collection . I had not much prior knowledge of the brand, and no idea what to expect.
As I reached the entrance, I was greeted by a sea of bubbly faces and invigorated conversation. Champagne, cheese and chat were being passed around a crowd of vibrantly-dressed attendees – I gave my name and entered the scene.
And what a scene it was!
The store was something like a vibrant pocket of quirky goodness in otherwise ordinary street. The interior was decked out in bold impressionistic oil paintings, eccentric home decor and beautiful florals. Vivid and wonderful, immediately intriguing. Complete with vintage wooden floors, and distractingly delicious food platters.
It was not long before the show began. Everyone gathered around the make-shift runway, excited to see the designs. And they were not at all disappointed! The collection featured loose-fitting pieces that seamlessly cascade off the body. These were printed with bright, vibrant patterns – many of which were prints of Ellie Sweatman’s very own paintings that decorated the venue. Upbeat music filled the room and the models gracefully circled the room, showing off the collection. In addition to the printed pieces, there was a range of simple, block-coloured items as well – perfect for mixing and matching.
Ellie and Peta closed the show with a beautiful vote of thanks, surprising each attendee with gift to take home, as well as a chance to purchase the collection items immediately.
It was a beautiful and intimate evening and I would like to thank Ellie and Peta so much for allowing me to come along and share in the experience.
Samantha Haran is the founder of her namesake freelance fashion creative consultancy agency, and current Ambassador for Fashion Industry Database (FID). She attends events and networks with local companies on behalf of FID, and assists the database behind-the-scenes with social media and blogging.