Swedish Stockings – YES, REALLY – you can get Stockings that are Environmental and Sustainable! By Mathilde Bach Stougaard

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With a love for dresses, hosiery (and especially stockings) can quickly become a basic item in the wardrobe! And don’t miss out on our special discount offer, which you can find at the end of the article.

For a start, enjoy this simple informative intro to Swedish Stockings,


When it comes to stockings, I have all kind of brands and patterns. One of my absolute favourite brands is Wolford, however this blog post is going to be with a different focus because it is now possible to get hosiery from the brand Swedish Stockings that are sustainable. In fact, “Swedish Stockings is the only sustainable brand of hosiery worldwide”.

I like to wear pairs that are sometimes a bit different as I tend to get bored with black and skin coloured ones. This is especially if I wear black as a block colour, which I would often do for a dress (however, my style has changed after becoming a mum). I also have some with stripes, kind of like tiger stripes on my legs, which are fun to wear because people REALLY notice them. I have had so many comments and questions about them, for example: What is that? Nice stockings! I thought those were tattoos. Argh, you are the one with those stockings – not sure if the last comment is good or bad, haha…

That said, that’s also partly why I don’t wear them too often and I need my basics more than anything else. And of course it’s good with some general pairs so why not buy with sustainability in mind when we actually can do that now, yay!

Here are a few quick facts about Swedish Stockings that I have tested out (and you can see the two styles below) – oh, and we like their mission statement too!

“OUR MISSION IS TO INFLUENCE AND CHANGE THE ENTIRE HOSIERY INDUSTRY, WE PRESENT THE LUXURY OF THE PAST BY APPLYING THE TECHNIQUES OF TOMORROW.

Swedish Stockings - Socks

FACTS AND THINGS WE LIKE

  • The hosiery is produced from recycled yarn and this idea and business was developed by two female founders, Linn Frisinger and Nadja Forsberg from Sweden.
  • There is a guide to how you can best take care of your hosiery, for example, give them a stretch and avoid fabric softener (more here).
  • They really are sustainable and the whole process is thought through from start to end, which you can see here. In fact, they use “87.6% less energy” as they state as well as using solar power.
  • You can join their recycling club and help tidy up the industry, which is pretty awesome – read more here. (I NEED TO TRY THIS, especially as I normally just throw my old torn stockings in the bin. Or I should now say, I used to…).
Production facts
Swedish Stockings #4

And did you know that ‘normal’ nylons take 30-40 years to decompose in landfill sites? I don’t think many of us think of that – or used to – when buying hosiery (Down2Earth).

Here are a few pictures I have taken with the stockings for the purpose of this post so I made sure to have a bit of fun at the same time!

Images showcasing the OLIVIA TIGHTS, 60 DENIER.


So, what’s my opinion about them?

I would have to wear them many more times to say how they last compared with the other brands I have, however I already have an impression at this stage.

Top three ‘LOVING THEM’ features:

  1. I must admit, I was a bit sceptical at first as I thought the quality might have been compromised as it is all produced from recycled material. However, to my surprise, they are very comfortable, also around the waistline (this I always pay attention to).
  2. Great variety of styles regarding denier – in this case 2 different black styles, 20 and 60 denier (see definition below).
  3. I’m so thrilled that this brand exists! In the future, I will definitely check out their range before browsing for any other brands. If I can find what I need here, then I will get it rather than looking elsewhere first…

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So, if you are part of the tribe that wants to be more sustainable and have a more positive impact on our environment, this brand is a must-have. I LOVE THEM! And next time I need to get dotted ones, that style is definitely going to be trialled from Swedish Stockings. Hit me up if you want to know what I think about those later on…

How amazing is this? I truly hope I have inspired some of you out there to buy more sustainable pairs when it comes to stockings. What can I say – try it now! I’m loving it.

Swedish Stockings, Denier 20 (by Mathilde)

Images showcasing the ELIN TIGHTS, 20 DENIER.

In case you still aren’t convinced to try this brand, here is a quick sum up…

“​Swedish Stockings produce pantyhose from regenerated and recycled nylon, or natural fibres, in a solar powered, zero-waste facility, with water purification and reuse systems in place. We are very proud to present our products as the first eco-friendly stockings while at the same time being stylish and durable.”

And if you want to help us build up the FID directory, we would love for you to write a review on their FID profile once you have tried yours (link below…).

Don’t miss out on this special offers for FID readers.
Get 10% off with the code FID10 with any purchase(s) from Sustainable Hosiery *. 

* “Susan Hogan Agencies is the exclusive distributor for this world-first premium product in Australia.” Order your stockings online from Sustainable Hosiery Australia (to visit the Instagram account, click here) or go to the Swedish Stockings website if you are based elsewhere.

Sustainable Hosiery Australia

AUTHOR’S NOTE:
Mathilde Bach Stougaard is the Founder and Creative Director of FID.

DIRECTORY:
https://fashionindustrydatabase.com/directory/sustainable-hosiery-australia
https://fashionindustrydatabase.com/directory/swedish-stockings

DEVOTION & DESIGN: ON SET WITH KORTNI PORTIA – By Samantha Haran

Devotion.
Sometimes defined as love, sometimes loyalty. Sometimes, it’s worship.
Either way, it is powerful.
Decadent.
Indulgent.
The fitting name for local designer Kortni Portia’s new luxury collection.

In the early days of February, I spent a Saturday on shoot with Kortni and her team. In my business as a fashion creative consultant, I have been working on-and-off with Kortni since the early days of her brand, and seize any opportunity to be involved with her creative process. She’s incredible to watch. A true artist, with a background in fashion styling and a spiritual mind, she radiates the kind of energy you would expect to encounter on the set of a Vogue shoot, or backstage at Paris Fashion Week.

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The day began with a beautiful morning drive from inner city Brisbane to the shoot location – Kortni’s own gorgeous home in Little Mountain, Caloundra. I caught a lift with Natalie Skoric, talented freelance photographer based in Brisbane. Both Kortni and I have had the pleasure of working with Nat before and we never cease to re-book. We love her style, her talent, her eye for detail and the vibrance she brings to the set. When we arrived on set, Natalie, Kortni and I began re-arranging Kortni’s living room. The couches and rugs were pushed out of the way and Natalie and I set up her photography equipment, including a white background. The focus of the shoot was product photography. That is, simple, gorgeous photos that could be used on Kortni’s new e-commerce store, in preparation for her debut at the Melbourne Trades Show later that month (click here to see the final pictures on her website).

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When the model and makeup artist arrived, it was time to begin shooting. The model quickly changed into the first look and stepped into our makeshift-studio. Sunlight filtered through the window, creating the perfect glow. As we worked through the styling and outfits, Kortni shared insight into her process with the collection. Over the past few weeks she had spent enormous amounts of time in the studio, putting everything together by hand.

“It’s crazy to see it all come to life,” she mused.

And it indeed it was. The collection was breathtaking – her best to date. A palette of luxurious blacks, blues and reds. A gorgeous array of materials. A new focus on the shape of the garments. Heavier fabrics than Kortni had ever used before.

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Kortni’s lookbook describes the inspiration behind the phenomenal collection:

“Devotion A/W 19 collection is inspired by a trans-formative [sic] point of time in ones [sic] life. A moment of realization and awakening to inner strength and personal determination. ‘Devotion’ represents a women [sic] who embraces her sexuality, power and elegance. A women [sic] who knows what she wants out of life and is whole heartedly [sic] devoted to achieving it.

This collection provides a range of balanced sophistication for the fashion conscious woman on the go. Relaxed effortless styles, cocktail dresses with structured clean lines, bedazzled appliqué’s [sic] and floral lace.

Many styles feature in a variety of color [sic] and style options. All materials are hand selected by the designer from local and international wholesalers ensuring originality, durability and quality.”

As the lookbook describes, it really is a stunning collection. Decadent, luxurious, rich – a true manifestation of the concept of devotion..

You can purchase Kortni’s Devotion collection now on her website, as of the 10th of March 2019.

AUTHOR’S NOTE: 
Samantha Haran is the founder of her namesake freelance fashion creative consultancy agency, and current Ambassador for Fashion Industry Database (FID). She attends events and networks with local companies on behalf of FID, and assists the database behind-the-scenes with social media and blogging.

DIRECTORY:
https://fashionindustrydatabase.com/directory/kortni-portia.

In conversation with Carla Kabbabe – the woman behind Claurete Jewellery. By Mathilde Bach Stougaard

As you might know The Fashion Industry Database (FID) supports small businesses and locals where we can – but what does that really mean in this day and age where online shopping is enormous and many creatives don’t even have stores. They do pop-ups or have stockists, right? Is global fashion local if it’s a creative you support somewhere else, or does local really mean down on the corner only? That said, this week we make local fashion global and introduce you to the Canadian based Jewellery designer, Carla Kabbabe, with the business Claurete.

I have asked Carla 10 questions based on my knowledge about the brand and herself as a designer from browsing on her website.

Oh, and don’t forget to use the unique offers, which you will find at the end of the conversation.

  1. What is your vision and/or mission as a jewellery designer?

My goal is to create a brand that really focuses on solving the needs of jewellery lovers. Especially working women who don’t want to feel restricted by the jewellery they wear. You might be wondering what do I mean by feeling restricted? After chatting with 250+ working women, my team and I noticed that there were several issues they all commonly shared when it comes to jewellery. Quality jewellery that feels great and looks great, was lacking in the jewellery market. We also want to encourage women to buy jewellery for themselves, hence the pricing model.

We made sure to use quality materials like solid 18K gold, 925 sterling silver, and gold vermeil as they are the top premium materials in the market. We wanted every design to have a unique sense to it, meaning, bye bye to boring jewellery! The fit of the jewellery is also very important, our jewellery is dainty and feels great as it has a great fit and easy to control in public. Finally, we eliminated the high mark-ups that most jewellery companies charge.

To sum it up, my goal is to create a jewellery brand that really focuses on the consumer and to make fine jewellery accessible. In every step we take, we consider introducing fun and exciting new ideas and shift away from the traditional and saturated market. The new generation of jewellers is here to make an impact, and we welcome you to be part of the change.

 

FACTS:

Let’s get something straight. When you talk about gold, you say solid 18K gold, 925 sterling silver and gold vermeil. What does that mean exactly, just so everyone is following the quality standards?

To explain more about the quality materials, we have created a page that talks about these metals. As well as a blog post about the comparison between 14K gold vs 18K gold. In brief words, solid 18K represents an ideal balance between durability and quality in jewellery. As for 925 sterling silver, it is the premium standard for silver jewellery. Finally, gold vermeil is 925 sterling silver layered with an 18K gold plating.

  1. How many years have you been active making jewellery and what is the story behind where you are at now?

I have been exposed to the jewellery industry my whole life, it started as a family business and I learnt everything about jewellery from my family of entrepreneurs. When I was at a young age, I developed a strong bond towards sketching and creating (my creative mindset). When I graduated from high school I decided to study business management at Ryerson University (my business mindset). In between my years of studies, I took on multiple jobs in customer service and sales. I gained a lot of experience from these jobs as it strengthened my skills. During my last semester of university, I was in the works of creating Claurete. I came across an incubator called the Fashion Zone at Ryerson university. I decided to apply and submitted my jewellery sketches. I got accepted, and after many long and tiring nights that lasted for several months. I officially launched my company, and ironically enough I graduated from University and received my Bachelors of Commerce at the same time.

  1. Before we talk about the jewellery, what does Claurete mean?

Claurete

Absolutely, the breakdown of Claurete represents both my grandmothers

names (Laura+Mariette) and the C stands for Carla, my name. I dedicated Claurete to them, since I love them with all my heart, I wanted Claurete to be a reminder

of how much my grandmothers mean to me. And that is why I chose the name Claurete.

  1. So, let’s talk about the jewellery. I find your rings very unique but also, I can’t help being attracted to the Zodiac range. Perhaps tell us more about your jewellery in general and Zodiac of course…

Thank you for the kind words! As I mentioned earlier, I wanted my designs to be unique and convenient at the same time. The Rollit ring as an example, came to mind when I was trying to solve my own problem which I had with jewellery at the time. I love wearing jewellery but I truly dislike the commitment that comes with it. I wanted to create a ring that I can just wear and forget about. After many experiments and countless sketches, I created the Rollit Ring.

As for the Zodiac collection, I am happy you liked them. There is a funny story behind the creation of the Zodiac collection. Prior to creating them, I was brainstorming some ideas at the studio for the entire week… I remember towards the end of the week on a Sunday night, the idea just came to me, and I remember I zoned out as I held my pencil and sketchbook. 16 hours later of ongoing sketching… I had 12 pieces representing each sign from the Zodiac collection. And what I really love about the Zodiac collection, is that each jewellery piece represents the star constellation sign thus making them represent something meaningful.

FACTS:

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Zodiac: according to the dictionary, zodiac is defined as: “Astrology a belt of the heavens within a

bout 8° either side of the ecliptic, including all apparent positions of the sun, moon, and most familiar planets. It is divided into twelve equal divisions or signs (Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces). a representation of the signs of the zodiac or of a similar astrological system. The supposed significance of the movements of the sun, moon, and planets within the zodiacal band forms the basis of astrology. However, the modern constellations do not represent equal divisions of the zodiac, and the ecliptic now passes through a thirteenth (Ophiuchus). Also, owing to precession, the signs of the zodiac now roughly correspond to the constellations that bear the names of the preceding signs.”

  1. I also noticed you have a personality quiz on your website – perhaps you want to tell the readers what that is all about?And of course, I have already completed the quiz (Out of Formal Claurete’s, Casual Claurete’s, and Cozy Claurete’s – I got the result ‘formal’ which I’m not surprised about but my favourite ring wasn’t in the range for that fit (the Rollit ring). However, I looked through all the products anyway but a fun little exercise.

Haha I am glad you participated in taking the quiz! The reason behind creating the quiz is fairly simple, we want our consumers to have fun while shopping on our website. Quizzes are fun, and the personality quiz we created is fairy easy to take. We put each item under three categories: Formal Claurete’s, Casual Claurete’s, and Cozy Claurete’s as mentioned. As the name suggests, each item fits a certain occasion/persona. By taking the quiz, the participant can identify with their favourite type of jewellery which is a reflection of their own personality type.

(Mathilde: I’m sure if I do the quiz again another day, I might get a different result – I mean, I’m not a static person…).

  1. You ship worldwide, right? But what else do people need to know if someone for example wants to order from you and having a product shipped to, for example, Australia? Do you do free shipping promotions?

Yes, we do ship worldwide. Claurete is also focused on creating a hassle-free online shopping experience for jewellery.

We offer a 30 days exchange or return on items that are unused and in original condition/packaging. Shipping cost would be subtracted (about $25 USD) from the total value of the returned item.

We have been maintaining a fairly attractive rate for our return rate percentage. The reason behind the number is explained by our ability to work with talented photographers who capture an image that represents the jewellery piece very well. We avoid retouching the image intensively to maintain it’s real authentic sense. We even repost and share images posted by our current consumers which can be found on our Instagram page.

Earrings, bracelets, pendants and necklaces are easy to purchase online since they have a universal fit. Our current bracelets have two sizing options, meaning, size can be adjusted if needed. Some of our necklaces have the same option as well.

As for the rings, it is easy to shop online for rings when you know your ring size. Which is why we prepared a ring size guide which can be downloaded online and printed from home. Pretty easy, right?

It costs $25 USD to ship to Australia. And yes, we sometimes offer free shipping during major occasions. Simply sign up to our newsletter and stay posted on our latest promotions.

(Mathilde: I am about to try the guide, so all you out there, ask me anytime if you are curious about how it turned out – also as I might order the Rollit Ring. I’m still considering…)

  1. When people buy jewellery online, what should they think about? I can imagine it would be hard to order the correct size and in fact that has stopped me from buying a ring a little while back?

You are absolutely right, online shopping has some risks associated with it. But it depends on the angle you are viewing online shopping from. Shopping online can save a lot of time, and gives the shopper the ability to browse comfortably and a minute to think about the item they want to purchase. It also provides the consumers with images of other people wearing the product, which can help the shopper get a sense of how a piece looks like in person.

A client of ours told us several weeks ago during an interview we had with them, that they love shopping online for jewellery at Claurete because it replaces the need to converse for hours with sales people in person, which can be overwhelming.

They were shopping for a ring at the time, and they knew their ring size in advance – size 6.5. With a few clicks at Claurete they chose the ring they liked, adjusted their size under the drop-down menu from the description, added the item to the cart, and voila. Their package was shipped to their home hassle free.

Normally, companies have a high return rate, due to many reasons including misrepresenting the items they are selling with the content they are delivering.

My goal is to provide real and authentic images that represent the brand accordingly. Consumers are always encouraged to leave a real and honest feedback as it helps us understand what our consumers truly want and love about their jewellery.

You make a valid point regarding not buying a ring online in the past, which is why we created a ring size guide and a necklace size guide which can help the shopper find their sizes more accurately online as mentioned earlier.

Finally, our customer service team is here to help. We are always ready to chat and help our consumers find the products they need. We can be reached at claurete@claurete.com.

  1. What is your most popular piece at the moment?

I would say the Rollit Ring is one of our most popular pieces. Thanks to it’s glamorous features, convenience, and uniqueness.

(Mathilde: interesting, that was the first ring that I actually thought of buying. For me it seems to be a ring that can go with almost everything and the fact that you can stack it is a feature I like).

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  1. Where would people most likely get the chance to meet you outside of Canada?

We are always considering any opportunities that may arise, including pop-ups, fashion shows and other jewellery expos. So far we have hosted events in Toronto and Vancouver in Canada. We have sold online to various locations including the UK, Australia and Dubai. The best way to know about our future events is to follow us on social media and join our newsletter. We normally post our news and events on there.

  1. What are you currently working on and what’s next?

I am currently working on a new collection, which I will be sharing with everyone shortly. All I can say is that: it’s edgy, unique, and makes a statement. So stay tuned.

Thank you so much Carla for chatting with me, it has been a pleasure and for all you readers out there, please see the links to Claurete’s FID profile below or use the links in this article. And you are lucky today because Claurete now offers 10% off any purchase when using the code” FID10″. When you sign up to the e-news, you will also get a free guide about how to clean your gold.

AUTHOR’S NOTE:
Mathilde Bach Stougaard is the Founder and Creative Director of FID.

DIRECTORY:
https://fashionindustrydatabase.com/directory/claurete/

Ri Fashion Studio – Finally, I’m having my old cardigan repaired! By Mathilde Bach Stougaard

We live in a buy-and-get–rid-of society so what happens with getting something repaired? Is it really cheaper and easier to buy something new rather than having it fixed by an alterationist?

I decided to find out and I must admit I have had a hole in the sleeve on my cardigan for much longer than I should have. I didn’t stop wearing it though (except sometimes…). It was still valuable for me, however my plan was to buy a new cardigan but now, I don’t have to quite yet (and this one has lasted me for years – only place I could find it browsing in the city at that time was David Jones, yes).

Perhaps I should start asking, why didn’t I get it fixed a long time ago? That’s a good question and while I can find a few excuses, it probably came down to it not being visible enough for me to do something about it quickly – however, I always felt annoyed that I hadn’t found the time for doing it when putting it on.

So, finally I really wanted to take it to an alterationist and I wanted to go to a small place rather than a big chain. I don’t live too far from Indooroopilly Shopping Centre in Brisbane so I decided to check out the options there. There is a place called LookSmart Alterations with around 20 different locations and then there is also place called Ri Fashion Studio, which I have passed several times whereas the other one is a bit hidden, I think. Anyway, I decided to give Ri Fashion a go, and even LookSmart Alterations has a good online appearance while Ri Fashion Studio could probably improve on that front in various ways, I decided to still give them a go.

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Photo credit: Ri Fashion Studio

I rocked up wearing my cardigan and was met with a smiling and friendly staff member, who quickly consulted with a colleague about my options. I wanted to add an edgy detail on all the borders but that wasn’t recommended, as that would be tricky to do. A couple of times I didn’t understand what was being said as they did consult in a different language but as long as they explained it to me in English afterwards, I didn’t mind. I was in doubt if they understood my requests fully though at first but at the end I felt confident that they understood me.

So we decided to make the sleeves a bit shorter, move the original sleeve edge up and that way would also cover the hole. And who would had thought, we then suddenly realised the other sleeve was slightly broken on the edge but nothing major though. I decided to get it all fixed up.

Quickly I put it on, decided the length and was told to pick it up around a week later.

When picking it up, I was met by a different staff member who was also friendly and helpful. As I had already paid for the service ($35) when I handed it in, it was just a quick in and out this time.

I got home but then realised that the sleeves weren’t sewed the same way for some reason. One was stretchy and the other one was stiff. That was no good, so I decided to take it in again. It is a woollen cardigan and it’s a bit stretchy so having no stretch in one sleeve didn’t work well and I guess it should have been the same for both sleeves no matter how it was done.

This time I was also meet by the friendly staff and there weren’t any problems. The lady at the counter accepted the return as she understood the issue.

The next pick up went well and I checked the cardigan while in the store (which I should have done the first time) before going home. After a wash I checked again and it is all good now.

I have always washed my woollen cardigan in the washing machine on the wool setting and on cold wash. Ideally, I should hand wash or hang it out but I like it to be washed properly compared with my hand washing – but it does mean that is has shrunken over the years but I don’t mind as long as it still looks okay (not like turning into a baby cardigan if it has been washed on warm). And it seems to keep the size now and has for a long time.

The cardi is repaired and sleeve looking good!

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Flay lay by Mathilde Bach Stougaard

Even though the cardigan wasn’t done properly the first time, I would probably go back as the service was good and they quickly made up for their mistake. I will try another alterationist in Brisbane in the future as part of blogging about my experiences but I would still choose Ri Fashion over another big chain to support small businesses.

If you have ever used them, please feel free to write a review on their FID profile. I also want to add that the first time I visited them, another customer started talking to me about how good they were and that she always used them for everything (they do more than just alterations, anything from alterations to made to measure). I think I was just a bit unlucky with my first visit but only a second visit can tell, right? I did mention I wanted to write a blog the first time I visited, which the lady there was happy about…

I was planning to get a new cardigan and had already been browsing online to know about my options but that’s’ for another time now. And I’m just saying, it’s not easy to find from a small or local business! Would love to hear from anyone who knows of other places…

If you are looking for one, you might find my research useful before making a purchase.

I was mainly looking for one with round or v-neck, middle length, buttons and semi or long sleeves – did a quick search and found the following, see links below.

Psst, this is my favourite purely from the look! Next time I buy a cardigan, this is it – just need to try it on first…

1

Photo credit: Scanlan Theodore

Recommendations from FID community
Scanlan Theodore
EKSEMPEL
By Malene Birger
Country Road

Google “Black Cardigan” / images / womens (also tried ‘shopping rather than images but looked like the same stuff more or less)
WoolOvers #1
WoolOvers #2
WoolOvers #3
Black Pepper

Instagram search
Miranda Murphy

MERAKI: A FABULOUS EVENING OF FASHION. By Samantha Haran

Last month, I was lucky enough to attend The Meraki Fashion Show as Ambassador for Fashion Industry Database (FID). Held at The Met in Brisbane, the decadent runway show had the electric feel of an Alexander Wang New York runway – dark lighting, loud music, free-flowing champagne and elite guests, all dressed to the nines.

Designer Q

***

We arrived early to a gorgeous red carpet setting along Wickham Street. After embracing the opportunity to grab a few photos, we spent the rest of the lead-up to the show in the exclusive VIP area. Here, there were drinks flowing and gorgeous cakes and treats embellished with Luxe Agncy, the promoters of the event (and yes, it’s agncy) and What’s Hot TV production and events. This was a lovely opportunity to meet, socialize and network with influencers and creatives in the local Brisbane fashion community.

Bec McMillan


Before long, it was time for the Meraki show to begin. ‘Meraki’ is a Greek word used to describe doing something ‘with soul, creativity or love’ – when you put ‘something of yourself’ into what you’re doing. And that is exactly what was delivered. The celebrity MC of the night, Bec McMillan, brought an incredible energy to the show; pumping up the crowd throughout the night. The designs were gorgeous, the crowd was enlivened; but most importantly, the message behind the show was beautiful. Meraki set out to improve representation for people with disabilities in an industry where that almost ceases to exist; to ‘bring visibility to disability’. The show featured models with disabilities, including award-winning writer, presenter and consultant Lisa Cox. The evening wrapped up with an auction of pieces and other gifts, with all proceeds going to charity in support of Red Nose Australia in honour of Jayce Michael McMillan, son of Bec McMillan. All in all, it was an incredible presentation, and a night to remember.

Keep scrolling to see some of my favourite looks from the show…

AUTHOR’S NOTE: 
Samantha Haran is the founder of her namesake freelance fashion creative consultancy agency, and current Ambassador for Fashion Industry Database (FID). She attends events and networks with local companies on behalf of FID, and assists the database behind-the-scenes with social media and blogging.