The Veronica Dress – the creation of a custom casual dress with an edge and unique features. By Mathilde Bach Stougaard

Know that feeling of wanting something new, but not just anything? I want something that can last for years and if I can have a positive impact in one way or another in the process, then that’s even better.

Looking for dressmakers online (again), I decided this time to ask in a Facebook group for anyone keen on creating a dress and be featured here on the FID blog. Veronica responded and then we got started!

Let me firstly say that I have had a dress made in the Brisbane CBD before and I have also had one made by a newly-graduated dressmaker – but this time I’m having my dress made by Veronica, an experienced dressmaker.


On a Saturday morning over a drink and a sparkling conversation about fashion, dressmakers, designers, industry challenges and so forth, time flew and before we knew of it, we had spent a couple of hours chatting away.

We caught up in a local cafe in Rosalie. This was to talk more about what I do, what Veronica does as part of her practice and whatever else came up – and then ‘getting to business’ at the next meeting, which we quickly decided to move on with.


If you have read the “READY for Robyn Ready? The Maya Dress in a rich olive colour, by Mathilde Bach Stougaard” blog post, you might know that having something custom made is a process that can vary. In this case Veronica quickly and clearly outlined the process.

‘Minimum three times if you are a new customer – one for measurements, one for fitting and one for pick up’.

That’s when everything is straightforward but of course, as Veronica said, there might be more meetings depending on needs, alterations etc. (FYI, I saw Veronica four times in addition to our first catch up).


I needed to find a picture and give Veronica an idea of what dress I wanted. I needed to then find fabric based on her recommendations. And then all the ‘fun’ as I express it – the add on features and things that goes with the basic dress idea (this I will come back to).

Here are a few of the images that I found…
(pictures downloaded from Pinterest at the time)


This is what I love but this is also a time consuming part at times. Sometimes you can have a clear idea and design in mind but as you can’t always find the exact products that you want, so you have to modify and change direction a little if necessary.

I found a floral fabric (I think I have a weaknesses for floral patterns, haha…). It was a bit heavier in weight than what I initially looked for but I decided on it anyway and Veronica said it could still work out. Then I wanted binding on the inside to give a bit more hold but also as a feature with a navy blue colour. And yes, this brings me to colours…


This felt like a puzzle but a fun one… what colours do I want the thread to be (edges, button holes etc.), the buttons themselves, the embroidery stitches that I wanted on and then of course, the real challenge is to get all to match so it’s all balanced and harmonises. And interestingly enough, sometimes changing one thing means having to alter the rest of the already decided choices. An easier option is simply to go with a solid colour if that’s your style…

Some of my choices and colours to decide on…


This can be a hard one unless you have a dressmaker who is really good at communicating with the customer. While some might just decide for you without even asking regarding some aspects, Veronica has been fantastic at making sure that I was happy with everything. For example, do you ever think about whether button holes should be vertical or horizontal or do you want an invisible hem or not at the edge of the dress and so forth. Being asked about these things meant I had to do a bit of research when I had to know about something that Veronica asked me. I found that it was a good learning process but if you want to decide on everything be prepared to also having to understand how things work, standard ways and researching. Veronica has always been helpful and explained industry terms very well to me – she has even sent through links to provide a better understanding things. And let me say, when I had something made in the city a few years ago, they didn’t even ask me half the questions – I was very happy with that dress too and it was more simple than this one but now I know that they just went ahead with certain things without my knowledge or asking (it makes sense too though in a way…).


And interesting enough, this dress I have worn so much already – and now I actually found it hard to photograph it! Perhaps because I already have a relationship to it, haha. If you keep an eye out, you might see me wear it one day but here it is in its simplest form…

The Veronica Dress

Anyway, I had learned a bit from my last experiences with prior dress creations and this time I knew I wanted slightly larger arm holes, a bit lower neck area and that I wanted a dress that I can nurse in ‘and grow in’ when and if necessary without it being a specific nursing dress or customised for that purpose (that I have tried before…). At first the initial idea was to get a smart casual dress with a bit of edge that I can wear at home being comfy but still look a bit ‘dressed up’ if I have to head out. As we progressed in the making, I must admit I almost thought the dress would be too nice to wear at home but I do think I will though. Actually this was also a factor when deciding fabric as I wanted it to be versatile and good for dirt with a baby around me 24/7. It has also been made so I can easily play around with my son without it being transparent, too short or anything else that I could think of – it’s easy to sit down, get in and out of cars, etcetera. It does mean that it’s a bit big but it’s still great for the purpose that I wanted, which was the important thing for me in this case.


This is always tricky as it is hard to predict how many hours the dressmaker has to spend, how many visits, whether she buys additional material for you etc. – I think a good idea is to talk about what a maximum price should be as the dressmaker then knows your limit. I must admit this is not my strongest side, which is probably because I know I want it anyway but for some it makes a big difference whether it is $200 or $400. I paid $140 and then I paid for fabric (which I got on sale for a bargain as it turned out to be a clearance piece – $50 for 5 metres and then I have leftover fabric that can be used for other things, perhaps even a belt for the dress later on). I’m very happy with that and then definitely didn’t mind paying for shipping. Veronica was so kind and really offered me an amazing service. More about patterns below but you can pay $40 for keeping your ‘block’ as it’s called as well as the actual dress pattern.

I GOT THE DRESS PATTERN AND BLOCK (and yes, you may wonder what that is…)

A really cool thing that I didn’t know about before I met Veronica, is that I can buy and get not only the pattern of the dress but you can get the block as it’s called (that’s basically the most basic pattern of you and your measurements that can then be used for future designs. Of course you need to have your measurements double checked if you have something else made but it’s easy, even to alter the dress and you already know current fit and what could be changed for a new style. If you choose to use the same dress maker again, then you might not need as many visits.

                Pattern and sketch by Veronica


  • Handmade – and hey, the buttons should stay on much longer! (If I buy garments from a retail store, sometimes the buttons just fall off way too quickly).
  • Support local – I know exactly who made my dress (except the individual production items of course but of course you can choose to buy from ethical shops).
  • Direct payment (no unnecessary costs or middlemen).
  • Transparency – no hidden and wordy company policies about how the garment is made and who made it.
  • Quality, it will last me a long time.
  • Fit, I will wear it a lot because it just fits me so well and is comfy and casual.
  • Also, personal and individual active choices and the power is in my own hands (I could e.g. have gone with only organic fabric if that was important factor for the piece, natural dyed or similar.


  • Spend some time considering and finding out what you want.
  • Shopping for fabric, buttons and whatever is needed and decide on colours and the other things that you need for your piece.
  • A few visits to the maker depending on what is being made.
  • Have a flexible budget (perhaps be ready to let the dressmaker know about your minimum and maximum price) – that will make sure you don’t end up paying more than you want or initial thought.


If you want to have a garment made, then get in touch with Veronica – she also makes much more than dresses and as she says, no-one has ever brought anything back because of a fallen off button or similar.

Mathilde Bach Stougaard is the Founder and Creative Director of FID.


Five questions to Amanda Munz, Founder of The Fashion Foundation, who is making a difference by giving back to students in need by selling donated samples or reused fashion items. By Mathilde Bach Stougaard.

Not often do we connect fashion with education but in this blog post, you will find out how these two things can be connected – and how it’s improving lives for those in need! I come from a country where education is free and despite social aspects etc. at least people have an equal right to education if they wish to pursue it. That I’m thankful for but let’s not forget that in some countries education is a privilige and whether it’s a third world country or not, every aspect that might help in one way or another, I think is worth celebrating – therefore, I feel honoured to be able to let you all know about The Fashion Foundation out of New York.

1) Tell us briefly what The Fashion Foundation is and what the core of what you do is?

The Fashion Foundation is a 501c3 non-profit organization (meaning “has been approved by the Internal Revenue Service as a tax-exempt, charitable organization”) that serves as a platform for the fashion industry to donate samples and merchandise they no longer need. By using that merchandise to raise money on our online store, New York showroom, fundraisers and donations, we provide underprivileged students in New York with educational tools.  


2) How did you come up with the idea?

I started The Fashion Foundation when I was 23 years old in 2013. I was in the fashion industry and constantly saw brands with samples that they didn’t know what to do with so I thought to start a charity that would make it easy for the fashion industry to donate to. I didn’t start this organization thinking about sustainable fashion or helping children, I simply saw a problem in the fashion industry and wanted to change it and put samples to good use.

3) How do you actually help students in practical terms? What’s the process from someone donating to you or buying from your site to a student who actually benefits from your amazing initiative?

When someone donates a product we either sell it on our online shop, in person at our showroom or use them for auction items.

For the education side, we work directly with elementary, middle and high schools in New York. We never hand a school a check, we actually work with the staff to figure out what their students need to succeed in school and then send those exact supplies to them so we know our efforts are going right into the student’s hands. So when you shop on our site, you are directly benefiting a student because those funds help us provide these tools to students.

We donate anything a student needs – clean uniforms, pencils, notebooks, backpacks, art supplies, gym equipment and more. We’ve impacted over 7,000 students in the New York area. We recently helped build a school library in Brooklyn and put over $10,000 worth of brand new books into this library for kids to have access to books.


4) Can people from all over the world help by donating products, or would it be better to donate money in some cases?

We accept product donations from all over thew world as long as the company can cover shipping to us (startup charity life!) or we are happy to pick up donations from companies in the New York area. We do ship orders from our website all over the world and sometimes it’s easier and more cost effective for someone to just make a monetary donation on our site with their credit card or through PayPal. We’re a small non-profit organization so any donation amount big or small truly helps us!!

5) Where do you see The Fashion Foundation in 5 years’ time and what role do you play?

I see The Fashion Foundation being the “go to” charity for the fashion industry to donate products to. There is always going to be samples left over so if we can get more designers and brands to support us, this organization can grow tremendously.  This is my baby, I built it from the ground up with nothing and I can’t wait to grow with it.

Version 2

Wow, I must admit that in a world of fast fashion and with a focus on child labour and ethical processes, this is such an enlightening initiative and what a great idea – a business with meaning which truly can make a difference for a child’s education and life. Check The Fashion Foundation’s website here, where you can also read more about donations if you are interested. Or if you want to read about when the business was featured in The New York Times, click here.

Mathilde Bach Stougaard is the Founder and Creative Director of FID.


Swedish Stockings – YES, REALLY – you can get Stockings that are Environmental and Sustainable! By Mathilde Bach Stougaard


With a love for dresses, hosiery (and especially stockings) can quickly become a basic item in the wardrobe! And don’t miss out on our special discount offer, which you can find at the end of the article.

For a start, enjoy this simple informative intro to Swedish Stockings,

When it comes to stockings, I have all kind of brands and patterns. One of my absolute favourite brands is Wolford, however this blog post is going to be with a different focus because it is now possible to get hosiery from the brand Swedish Stockings that are sustainable. In fact, “Swedish Stockings is the only sustainable brand of hosiery worldwide”.

I like to wear pairs that are sometimes a bit different as I tend to get bored with black and skin coloured ones. This is especially if I wear black as a block colour, which I would often do for a dress (however, my style has changed after becoming a mum). I also have some with stripes, kind of like tiger stripes on my legs, which are fun to wear because people REALLY notice them. I have had so many comments and questions about them, for example: What is that? Nice stockings! I thought those were tattoos. Argh, you are the one with those stockings – not sure if the last comment is good or bad, haha…

That said, that’s also partly why I don’t wear them too often and I need my basics more than anything else. And of course it’s good with some general pairs so why not buy with sustainability in mind when we actually can do that now, yay!

Here are a few quick facts about Swedish Stockings that I have tested out (and you can see the two styles below) – oh, and we like their mission statement too!


Swedish Stockings - Socks


  • The hosiery is produced from recycled yarn and this idea and business was developed by two female founders, Linn Frisinger and Nadja Forsberg from Sweden.
  • There is a guide to how you can best take care of your hosiery, for example, give them a stretch and avoid fabric softener (more here).
  • They really are sustainable and the whole process is thought through from start to end, which you can see here. In fact, they use “87.6% less energy” as they state as well as using solar power.
  • You can join their recycling club and help tidy up the industry, which is pretty awesome – read more here. (I NEED TO TRY THIS, especially as I normally just throw my old torn stockings in the bin. Or I should now say, I used to…).
Production facts
Swedish Stockings #4

And did you know that ‘normal’ nylons take 30-40 years to decompose in landfill sites? I don’t think many of us think of that – or used to – when buying hosiery (Down2Earth).

Here are a few pictures I have taken with the stockings for the purpose of this post so I made sure to have a bit of fun at the same time!

Images showcasing the OLIVIA TIGHTS, 60 DENIER.

So, what’s my opinion about them?

I would have to wear them many more times to say how they last compared with the other brands I have, however I already have an impression at this stage.

Top three ‘LOVING THEM’ features:

  1. I must admit, I was a bit sceptical at first as I thought the quality might have been compromised as it is all produced from recycled material. However, to my surprise, they are very comfortable, also around the waistline (this I always pay attention to).
  2. Great variety of styles regarding denier – in this case 2 different black styles, 20 and 60 denier (see definition below).
  3. I’m so thrilled that this brand exists! In the future, I will definitely check out their range before browsing for any other brands. If I can find what I need here, then I will get it rather than looking elsewhere first…


So, if you are part of the tribe that wants to be more sustainable and have a more positive impact on our environment, this brand is a must-have. I LOVE THEM! And next time I need to get dotted ones, that style is definitely going to be trialled from Swedish Stockings. Hit me up if you want to know what I think about those later on…

How amazing is this? I truly hope I have inspired some of you out there to buy more sustainable pairs when it comes to stockings. What can I say – try it now! I’m loving it.

Swedish Stockings, Denier 20 (by Mathilde)

Images showcasing the ELIN TIGHTS, 20 DENIER.

In case you still aren’t convinced to try this brand, here is a quick sum up…

“​Swedish Stockings produce pantyhose from regenerated and recycled nylon, or natural fibres, in a solar powered, zero-waste facility, with water purification and reuse systems in place. We are very proud to present our products as the first eco-friendly stockings while at the same time being stylish and durable.”

And if you want to help us build up the FID directory, we would love for you to write a review on their FID profile once you have tried yours (link below…).

Don’t miss out on this special offers for FID readers.
Get 10% off with the code FID10 with any purchase(s) from Sustainable Hosiery *. 

* “Susan Hogan Agencies is the exclusive distributor for this world-first premium product in Australia.” Order your stockings online from Sustainable Hosiery Australia (to visit the Instagram account, click here) or go to the Swedish Stockings website if you are based elsewhere.

Sustainable Hosiery Australia

Mathilde Bach Stougaard is the Founder and Creative Director of FID.



Sometimes defined as love, sometimes loyalty. Sometimes, it’s worship.
Either way, it is powerful.
The fitting name for local designer Kortni Portia’s new luxury collection.

In the early days of February, I spent a Saturday on shoot with Kortni and her team. In my business as a fashion creative consultant, I have been working on-and-off with Kortni since the early days of her brand, and seize any opportunity to be involved with her creative process. She’s incredible to watch. A true artist, with a background in fashion styling and a spiritual mind, she radiates the kind of energy you would expect to encounter on the set of a Vogue shoot, or backstage at Paris Fashion Week.


The day began with a beautiful morning drive from inner city Brisbane to the shoot location – Kortni’s own gorgeous home in Little Mountain, Caloundra. I caught a lift with Natalie Skoric, talented freelance photographer based in Brisbane. Both Kortni and I have had the pleasure of working with Nat before and we never cease to re-book. We love her style, her talent, her eye for detail and the vibrance she brings to the set. When we arrived on set, Natalie, Kortni and I began re-arranging Kortni’s living room. The couches and rugs were pushed out of the way and Natalie and I set up her photography equipment, including a white background. The focus of the shoot was product photography. That is, simple, gorgeous photos that could be used on Kortni’s new e-commerce store, in preparation for her debut at the Melbourne Trades Show later that month (click here to see the final pictures on her website).


When the model and makeup artist arrived, it was time to begin shooting. The model quickly changed into the first look and stepped into our makeshift-studio. Sunlight filtered through the window, creating the perfect glow. As we worked through the styling and outfits, Kortni shared insight into her process with the collection. Over the past few weeks she had spent enormous amounts of time in the studio, putting everything together by hand.

“It’s crazy to see it all come to life,” she mused.

And it indeed it was. The collection was breathtaking – her best to date. A palette of luxurious blacks, blues and reds. A gorgeous array of materials. A new focus on the shape of the garments. Heavier fabrics than Kortni had ever used before.


Kortni’s lookbook describes the inspiration behind the phenomenal collection:

“Devotion A/W 19 collection is inspired by a trans-formative [sic] point of time in ones [sic] life. A moment of realization and awakening to inner strength and personal determination. ‘Devotion’ represents a women [sic] who embraces her sexuality, power and elegance. A women [sic] who knows what she wants out of life and is whole heartedly [sic] devoted to achieving it.

This collection provides a range of balanced sophistication for the fashion conscious woman on the go. Relaxed effortless styles, cocktail dresses with structured clean lines, bedazzled appliqué’s [sic] and floral lace.

Many styles feature in a variety of color [sic] and style options. All materials are hand selected by the designer from local and international wholesalers ensuring originality, durability and quality.”

As the lookbook describes, it really is a stunning collection. Decadent, luxurious, rich – a true manifestation of the concept of devotion..

You can purchase Kortni’s Devotion collection now on her website, as of the 10th of March 2019.

Samantha Haran is the founder of her namesake freelance fashion creative consultancy agency, and current Ambassador for Fashion Industry Database (FID). She attends events and networks with local companies on behalf of FID, and assists the database behind-the-scenes with social media and blogging.


In conversation with Carla Kabbabe – the woman behind Claurete Jewellery. By Mathilde Bach Stougaard

As you might know The Fashion Industry Database (FID) supports small businesses and locals where we can – but what does that really mean in this day and age where online shopping is enormous and many creatives don’t even have stores. They do pop-ups or have stockists, right? Is global fashion local if it’s a creative you support somewhere else, or does local really mean down on the corner only? That said, this week we make local fashion global and introduce you to the Canadian based Jewellery designer, Carla Kabbabe, with the business Claurete.

I have asked Carla 10 questions based on my knowledge about the brand and herself as a designer from browsing on her website.

Oh, and don’t forget to use the unique offers, which you will find at the end of the conversation.

  1. What is your vision and/or mission as a jewellery designer?

My goal is to create a brand that really focuses on solving the needs of jewellery lovers. Especially working women who don’t want to feel restricted by the jewellery they wear. You might be wondering what do I mean by feeling restricted? After chatting with 250+ working women, my team and I noticed that there were several issues they all commonly shared when it comes to jewellery. Quality jewellery that feels great and looks great, was lacking in the jewellery market. We also want to encourage women to buy jewellery for themselves, hence the pricing model.

We made sure to use quality materials like solid 18K gold, 925 sterling silver, and gold vermeil as they are the top premium materials in the market. We wanted every design to have a unique sense to it, meaning, bye bye to boring jewellery! The fit of the jewellery is also very important, our jewellery is dainty and feels great as it has a great fit and easy to control in public. Finally, we eliminated the high mark-ups that most jewellery companies charge.

To sum it up, my goal is to create a jewellery brand that really focuses on the consumer and to make fine jewellery accessible. In every step we take, we consider introducing fun and exciting new ideas and shift away from the traditional and saturated market. The new generation of jewellers is here to make an impact, and we welcome you to be part of the change.



Let’s get something straight. When you talk about gold, you say solid 18K gold, 925 sterling silver and gold vermeil. What does that mean exactly, just so everyone is following the quality standards?

To explain more about the quality materials, we have created a page that talks about these metals. As well as a blog post about the comparison between 14K gold vs 18K gold. In brief words, solid 18K represents an ideal balance between durability and quality in jewellery. As for 925 sterling silver, it is the premium standard for silver jewellery. Finally, gold vermeil is 925 sterling silver layered with an 18K gold plating.

  1. How many years have you been active making jewellery and what is the story behind where you are at now?

I have been exposed to the jewellery industry my whole life, it started as a family business and I learnt everything about jewellery from my family of entrepreneurs. When I was at a young age, I developed a strong bond towards sketching and creating (my creative mindset). When I graduated from high school I decided to study business management at Ryerson University (my business mindset). In between my years of studies, I took on multiple jobs in customer service and sales. I gained a lot of experience from these jobs as it strengthened my skills. During my last semester of university, I was in the works of creating Claurete. I came across an incubator called the Fashion Zone at Ryerson university. I decided to apply and submitted my jewellery sketches. I got accepted, and after many long and tiring nights that lasted for several months. I officially launched my company, and ironically enough I graduated from University and received my Bachelors of Commerce at the same time.

  1. Before we talk about the jewellery, what does Claurete mean?


Absolutely, the breakdown of Claurete represents both my grandmothers

names (Laura+Mariette) and the C stands for Carla, my name. I dedicated Claurete to them, since I love them with all my heart, I wanted Claurete to be a reminder

of how much my grandmothers mean to me. And that is why I chose the name Claurete.

  1. So, let’s talk about the jewellery. I find your rings very unique but also, I can’t help being attracted to the Zodiac range. Perhaps tell us more about your jewellery in general and Zodiac of course…

Thank you for the kind words! As I mentioned earlier, I wanted my designs to be unique and convenient at the same time. The Rollit ring as an example, came to mind when I was trying to solve my own problem which I had with jewellery at the time. I love wearing jewellery but I truly dislike the commitment that comes with it. I wanted to create a ring that I can just wear and forget about. After many experiments and countless sketches, I created the Rollit Ring.

As for the Zodiac collection, I am happy you liked them. There is a funny story behind the creation of the Zodiac collection. Prior to creating them, I was brainstorming some ideas at the studio for the entire week… I remember towards the end of the week on a Sunday night, the idea just came to me, and I remember I zoned out as I held my pencil and sketchbook. 16 hours later of ongoing sketching… I had 12 pieces representing each sign from the Zodiac collection. And what I really love about the Zodiac collection, is that each jewellery piece represents the star constellation sign thus making them represent something meaningful.



Zodiac: according to the dictionary, zodiac is defined as: “Astrology a belt of the heavens within a

bout 8° either side of the ecliptic, including all apparent positions of the sun, moon, and most familiar planets. It is divided into twelve equal divisions or signs (Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces). a representation of the signs of the zodiac or of a similar astrological system. The supposed significance of the movements of the sun, moon, and planets within the zodiacal band forms the basis of astrology. However, the modern constellations do not represent equal divisions of the zodiac, and the ecliptic now passes through a thirteenth (Ophiuchus). Also, owing to precession, the signs of the zodiac now roughly correspond to the constellations that bear the names of the preceding signs.”

  1. I also noticed you have a personality quiz on your website – perhaps you want to tell the readers what that is all about?And of course, I have already completed the quiz (Out of Formal Claurete’s, Casual Claurete’s, and Cozy Claurete’s – I got the result ‘formal’ which I’m not surprised about but my favourite ring wasn’t in the range for that fit (the Rollit ring). However, I looked through all the products anyway but a fun little exercise.

Haha I am glad you participated in taking the quiz! The reason behind creating the quiz is fairly simple, we want our consumers to have fun while shopping on our website. Quizzes are fun, and the personality quiz we created is fairy easy to take. We put each item under three categories: Formal Claurete’s, Casual Claurete’s, and Cozy Claurete’s as mentioned. As the name suggests, each item fits a certain occasion/persona. By taking the quiz, the participant can identify with their favourite type of jewellery which is a reflection of their own personality type.

(Mathilde: I’m sure if I do the quiz again another day, I might get a different result – I mean, I’m not a static person…).

  1. You ship worldwide, right? But what else do people need to know if someone for example wants to order from you and having a product shipped to, for example, Australia? Do you do free shipping promotions?

Yes, we do ship worldwide. Claurete is also focused on creating a hassle-free online shopping experience for jewellery.

We offer a 30 days exchange or return on items that are unused and in original condition/packaging. Shipping cost would be subtracted (about $25 USD) from the total value of the returned item.

We have been maintaining a fairly attractive rate for our return rate percentage. The reason behind the number is explained by our ability to work with talented photographers who capture an image that represents the jewellery piece very well. We avoid retouching the image intensively to maintain it’s real authentic sense. We even repost and share images posted by our current consumers which can be found on our Instagram page.

Earrings, bracelets, pendants and necklaces are easy to purchase online since they have a universal fit. Our current bracelets have two sizing options, meaning, size can be adjusted if needed. Some of our necklaces have the same option as well.

As for the rings, it is easy to shop online for rings when you know your ring size. Which is why we prepared a ring size guide which can be downloaded online and printed from home. Pretty easy, right?

It costs $25 USD to ship to Australia. And yes, we sometimes offer free shipping during major occasions. Simply sign up to our newsletter and stay posted on our latest promotions.

(Mathilde: I am about to try the guide, so all you out there, ask me anytime if you are curious about how it turned out – also as I might order the Rollit Ring. I’m still considering…)

  1. When people buy jewellery online, what should they think about? I can imagine it would be hard to order the correct size and in fact that has stopped me from buying a ring a little while back?

You are absolutely right, online shopping has some risks associated with it. But it depends on the angle you are viewing online shopping from. Shopping online can save a lot of time, and gives the shopper the ability to browse comfortably and a minute to think about the item they want to purchase. It also provides the consumers with images of other people wearing the product, which can help the shopper get a sense of how a piece looks like in person.

A client of ours told us several weeks ago during an interview we had with them, that they love shopping online for jewellery at Claurete because it replaces the need to converse for hours with sales people in person, which can be overwhelming.

They were shopping for a ring at the time, and they knew their ring size in advance – size 6.5. With a few clicks at Claurete they chose the ring they liked, adjusted their size under the drop-down menu from the description, added the item to the cart, and voila. Their package was shipped to their home hassle free.

Normally, companies have a high return rate, due to many reasons including misrepresenting the items they are selling with the content they are delivering.

My goal is to provide real and authentic images that represent the brand accordingly. Consumers are always encouraged to leave a real and honest feedback as it helps us understand what our consumers truly want and love about their jewellery.

You make a valid point regarding not buying a ring online in the past, which is why we created a ring size guide and a necklace size guide which can help the shopper find their sizes more accurately online as mentioned earlier.

Finally, our customer service team is here to help. We are always ready to chat and help our consumers find the products they need. We can be reached at

  1. What is your most popular piece at the moment?

I would say the Rollit Ring is one of our most popular pieces. Thanks to it’s glamorous features, convenience, and uniqueness.

(Mathilde: interesting, that was the first ring that I actually thought of buying. For me it seems to be a ring that can go with almost everything and the fact that you can stack it is a feature I like).


  1. Where would people most likely get the chance to meet you outside of Canada?

We are always considering any opportunities that may arise, including pop-ups, fashion shows and other jewellery expos. So far we have hosted events in Toronto and Vancouver in Canada. We have sold online to various locations including the UK, Australia and Dubai. The best way to know about our future events is to follow us on social media and join our newsletter. We normally post our news and events on there.

  1. What are you currently working on and what’s next?

I am currently working on a new collection, which I will be sharing with everyone shortly. All I can say is that: it’s edgy, unique, and makes a statement. So stay tuned.

Thank you so much Carla for chatting with me, it has been a pleasure and for all you readers out there, please see the links to Claurete’s FID profile below or use the links in this article. And you are lucky today because Claurete now offers 10% off any purchase when using the code” FID10″. When you sign up to the e-news, you will also get a free guide about how to clean your gold.

Mathilde Bach Stougaard is the Founder and Creative Director of FID.