THE VERY BEGINNING OF ALMA & BRAMBLE
From Denmark, with a love for design and on the lookout for a dress (but not just any dress), Founder Mathilde Bach Stougaard started searching for a Brisbane-based dressmaker who could create a dress for her. She was looking for something other than an established business in the CBD, and at the same time, she wanted to support new industry professionals who were establishing themselves with new creative identities and visions.
Surprisingly, this turned out to be quite complicated and only by luck did Mathilde find a recently graduated dressmaker, who was able to help with the design and fabric to create a unique casual dress that she continues to wear to this day.
Mathilde decided that this experience definitely wouldn’t be the last and that she would again endeavour into this creative space to have a say in the design process of her clothing. She knew she wanted more unique garments, made exactly for her shape and style, and something that made her feel both comfortable and empowered.
However, on the downside, Mathilde didn’t know where to go to get her next dress because as outlined, it just wasn’t simple to discover upcoming dressmakers or other fashion professionals who could help. In fact, it was particularly time consuming and Mathilde spent a lot of energy on this process which she thought should not have been that complicated.
THE BUSINESS JOURNEY TO DATE
A problem with the search process due to the lack of available information was identified and with her background in entrepreneurship, Mathilde decided to take action. With her experience and knowledge about the Creative Industries, she knew something wasn’t right with all the aspects involved in the process creating that first dress. There had to be some kind of solution to the problem and she started thinking about how this could be approached and how she could make a difference.
The first step was to test the problem at a Creative Tech Startup Weekend held by QUT CEA before attending the exclusive MIT Global Entrepreneurship Bootcamp in Brisbane where she could further learn about how to work on the problem and exploring a solution through a specific MIT entrepreneurship approach.
QUT CEA Creative Tech Startup Weekend
In March 2017, Mathilde then pitched her startup idea and worked intensively with a team who could also identify with the problem and see a potential business opportunity. Mathilde continues to stay in touch with some of the team members and their support helped shaped the business.
Startup Hatch 2017
Participated in a startup program at QUT.
MIT Global Entrepreneurship Bootcamp (GEB)
The next big event Mathilde attended was the MIT GEB, which was a one-week intensive course where participants worked on ideas in groups with other skilled and talented people focusing on solving problems. Using the MIT entrepreneurship approach, the four individuals Mathilde was grouped with voted which idea to continue developing and fortunately her idea was chosen. The work performed during this week was also essential for the business development.
QUT CEA Creative Tech Accelerator
The next step for the startup was to be accepted into the QUT CEA Creative Tech Accelerator (the first of its kind in Australia), which was a 12-week intensive program where the concept was further developed and tested. Like the Startup Weekend, the program finished with a Demo Day presenting the final pitch.
The startup was shortlisted to participate in the Creative 3, a pitch competition hosted by QUT CEA.
SO WHERE ARE WE NOW?
So much has happened in a fast pace with many people being involved throughout the journey. Having reflected on the entire business and the core problem from the very start, what was Alma & Bramble has now changed significantly. The problem has remained the same to this point but the solution however, is new and created in a way so the Fashion Industry Database can add value and start to solve the problem immediately. The business can therefore also develop more naturally from here, which is already helping and supporting the fashion industry and people looking for something unique.
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ARE YOU INTERESTED IN FASHION, SEARCHING ONLINE OR LOOKING FOR A FASHION PROFESSIONAL?
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