Why a Database? by Mathilde Bach Stougaard

Hello there,

My name is Mathilde and I’m the Founder and Creative Director of the Fashion Industry Database (also called FID).

Welcome – I would love to take you on a journey with me from the very beginning exploring how we, as consumers, can use a database to find what we are looking for when it comes to fashion (or clothing if that’s what you prefer to call it).

I find that there are so many options out there but still, I can’t find what I’m looking for in a simple straightforward way, which isn’t mainstream. Why? Perhaps because to be found in a search engine, fashion creatives needs to know about marketing, SEO and so on. I can imagine it would be exhausting for them but for me as a consumer, I also find it frustrating not to get the full range of options presented to me as many don’t pay to appear high up during a Google search.

If I’m looking for something specific, for example a woollen cardigan, I want to fairly quickly find out where I can buy one, whether it’s online or in a store – and also before purchasing, to know more about the maker, brand or business. To do that at present you have to do a lot of research and try to see through the marketing messages and all the white noise, which doesn’t exactly make the process any easier.

Therefore, this database (and we start with a directory) will be a place to search information about fashion makers, brands or businesses, which is how we categorise the fashion creatives at this point in time. Therefore I would like to take you on a journey to explore how you can use this database, benefit from following us and use the filtering system on our site.

I’m no fashionista but I do care about what I wear and I do believe there is a better way than what currently exists to be a consumer in the fashion world with all that it includes.

We will cover anything and everything fashion A-Z here – welcome to the FID blog!


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